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Date: 2010-02-24
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ABC Family Is Coming of Age
College marketing program driving viewership as well as interest within Disney
ABC Family, whose $2.9 billion acquisition by The Walt Disney Co. in 2001 drew heat from many observers as a multi-billion-dollar blunder by then-Disney chief Michael Eisner, appears to have begun pulling its weight around the Mouse House. Last year marked ABC Family's most-watched season. It was also the first year in the network's more than three-decade history that it w.....

Transmitting 3D in a 2D World
Vendors, networks eye new compression techniques
Producing 3D high-definition pictures requires new camera systems that incorporate two lenses—to generate separate images for the left and right eye—and displaying them in the living room means buying a new HDTV set that comes with special glasses to assemble the 3D images. But delivering 3D HD TV to the home may not necessitate the complete overhaul of the program transmission .....

CBS Revenue Flat in Fourth Quarter
Entertainment and cable is up, local broadcasting is down
CBS Corp. reported fourth quarter revenue of $3.5 billion, down less than 1% from the $3.53 billion in the same quarter a year before. "Higher national advertising sales, growth in affiliate and subscription fees, and improvement in the local television marketplace, were offset by lower radio, outdoor and political advertising sales and continued softness in the publishing retail mark.....

The Hot Seat: Superfad and Athletico Take Shakira on a Wild, Animated Journey with Popular Auto Maker
Superfad has just produced a dazzling animated SEAT commercial for agency Atletico that combines a myriad of animation styles and techniques with live action, visual effects and architectural design. At the center of the eye-popping spot is international superstar Shakira who is about to embark on a European tour, which is sponsored by SEAT.

Olympics 2010: NBC's 'Today' Offers Immersive View
Immersive Media's imLIVE technology enables live, 360-degree, interactive video streams of Vancouver games
NBC's Today is using imLIVE technology from Immersive Media to bring live, 360-degree, interactive video streams from its temporary Olympic set on Vancouver's Grouse Mountain to its Website. The live video stream on TODAYshow.com, which is being provided Feb. 17 and 18 from 7 to 10 a.m. EST, features one live video stream that alternates between two 360-degree cam.....

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