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Date: 2010-02-10
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ABC Affiliates Criticize Decision To Pull Local Toyota Spots
Toyota dealers in southeast U.S. pulled ads from local stations after ABC News investigation
Executives at ABC affiliates were quick to criticize a move by Toyota dealers in the southeast who pulled ads from local stations over early and repeated reporting on Toyota woes by ABC News. "We realize that they feel as if ABC should be held responsible for breaking the story," says Patti C. Smith, president and general manager of KVUE, the ABC affiliate in Austin. "My feeling is, .....

Rentrak Strikes Measurement Deal With DISH
Will provide big boost to set-top data
Media measurement firm Rentrak Corporation has reached an agreement with pay-TV operator Dish Network to commercially integrate TV viewing data from Dish's set-tops with Rentrak's TV Essentials audience measurement service. Rentrak says that combining data from Dish, which has 13.9 million subscribers, with its existing telco TV and cable viewing information will now allow i.....

Marketing Money Moving Away From TV, Advertisers Call For Better Measurement
Advertisers tell survey TV ads have become less effective due to clutter
According to a joint survey of more than 100 advertisers conducted by Forrester and the Association of National Advertisers, virtually all said the TV industry needs new and better measurement that extends beyond frequency to ratings for individual commercials. Advertisers have been pushing for better measurement of traditional and new media advertising. Marketers allocated only 41.....

Making SatLink See the Light
Company engineer's principles led to lucrative deal with religious programmers
In 2006, Habeeb Shehady turned a conflict over adult programming into an opportunity to spread the wealth of God's word. Shehady was working in Tel Aviv at the time as chief engineer at SatLink, a leading satellite communications teleport operator. "I am very religious," Shehady, a Christian, explains. "I pray every day with my family, and I'm living in a religious communit.....

Andrea Wong To Exit Lifetime
Follows Lifetime's acquisition by A&E Networks last year
Andrea Wong has finalized a deal to exit as president of Lifetimes Networks, sources confirm. Nikke Finke at Deadline Hollywood Daily first reported the news Friday afternoon.?? Wong's exit from the cable service has been widely expected in the wake of the network's acquisition by A&E Television Networks. Last year, Disney, Hearst Corpora.....

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