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Date: 2009-10-21
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Cablevision Touts New Advanced Ad Product
"Optimum Select" used by Gillette, Unilever
Cable operator Cablevision says it launched a new advanced advertising system earlier this month that allows subscribers to request information about products and receive samples and coupons through the mail with a click of their remote. The new "Optimum Select" is a request-for-information (RFI) system that runs off traditional 30-second spots within some 25 linear channel.....

FCC to Rethink Reporting Requirements in Media Ownership Forms
Broadcasters still must file expanded ownership reports by Nov. 1
Broadcasters will still have to file expanded ownership reports starting Nov. 1, but, at least for now, won't have to include certain non-attributable interests. Broadcasters argued the reporting of those interests could actually discourage investment in minority and women-owned outlets.The FCC Tuesday said it has agreed to rethink requiring broadcasters to report certain non-at.....

FlickerLab Animates George W. Bush Address For Michael Moore's "Capitalism: A Love Story "
For a fifth time, FlickerLab has teamed with Academy Award-winning Director Michael Moore, and created a minute-long animated segment, Chicken Little, for his latest feature Capitalism: A Love Story. Opening in New York and Los Angeles Sept. 23 and in theaters nationwide October 2nd, the film explores the root causes of the global economic meltdown and takes a sardonic look at the corporate and political shenanigans that plunged the world into the current financial crisis.

Jeff Zucker
President and CEO, NBC Universal
Jeff Zucker thought he'd give this NBC thing two years. That's about how long his first job—as a researcher for the network's coverage of the 1988 Summer Olympics—was going to last. He'd gotten the network's offer the day he graduated from Harvard in 1986 with a degree in American history. But Zucker's major bespeaks his other great ambition.....

Tony Vinciquerra
Chairman and CEO, Fox Networks Group
The word “measured” gets used a lot when people describe Tony Vinciquerra, Chairman and CEO of Fox Networks Group. In fact, he never gets too excited about anything, according to FX Networks President and General Manager John Landgraf. “I've never seen him ebullient at good news, and he never gets depressed at bad news,” Landgraf says. Vinciquerra—.....

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