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Date: 2009-10-19
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Mobile DTV: It's Official
A fast-track effort by broadcasters, transmission vendors and consumer electronics manufacturers to create a technical standard for transmitting digital TV signals to cellphones and other mobile devices has come to fruition, with the Advanced Television Systems Committee (ATSC) announcing Oct. 16 that it approved the ATSC Mobile DTV Standard. “This is a historic day, and not jus.....

Nets Seek RicherShow Sites
Targeted ad buys drive shift of resources
In an about-face indicative of uncertain business models and the fight for Internet profits, networks have begun shifting more time and resources toward building uniqueness into their series' Websites. It's a move welcomed by advertisers who covet the specialty, targeted buys of ads linked to popular shows, as opposed to more department store-like aggregate video sites. Ironically.....

Genachowski on Net Neutrality, Broadband
Chairman's far-ranging plans also cover media ownership and kids TV
FCC Chairman Julius Genachowski tells B&C that the commission has approached broadcasters about ways to free up more spectrum for mobile broadband. He also says he expects to launch the FCC's inquiry into kids TV rules “relatively soon.” He has circulated the proposed inquiry to the other commissioners. An FCC review of its media ownership rules—bro.....

Who Shall Lead?
Our annual Hall of Fame celebration is a time of great pride, not only for our brand but for the television and content delivery business as a whole. Every fall for nearly 20 years, Broadcasting & Cable has taken a pause to honor and celebrate an elite group of thought-leaders and difference-makers who have led the charge in this constantly evolving business we all love. Th.....

Live Streaming Angles For TV Marketshare
Major League Baseball, CBS, Hulu increase live events coverage online
One of the biggest advantages television has had over the Web has been its dominance of live events, mostly sporting events like baseball, football and basketball, but also one-offs like concerts and political debates. Those programs are often tagged as being “DVR proof” by network executives. But a new blackout-free effort by Major League baseball, a quiet push.....

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