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Date: 2009-10-07
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Markup Planned For Commercial Loudness Bill
Goal is to insure that the volume of ads isn't too loud or louder than the surrounding programming
It is unclear whether the broadcast and cable industries can avoid a legislative fix to the issue of commercial volume (that's loudness, not amount), even as they complete a self-regulatory standard to regularize the volume of ads relative to programming content. The good news is that even if it is set in regulatory stone, the remedy may be the one favored by industry, accor.....

Cable's Fall Push Falls Flat So Far
But comparisons to 2008 skewed by election coverage, economic crash
Cable's latest attempt for a fall land grab from the broadcast networks has so far come up fruitless. A Horizon Media analysis of broadcast premiere-week ratings (beginning Sept. 14) showed that primetime viewership of ad-supported cable networks as a whole declined year-over-year from 53.1 million viewers in 2008 to 49.9 million in 2009. While that drop is skewed because of the strong.....

News SurgeIn Afghanistan
Dangerous, costly story a must for networks
Oct. 7 marks the eighth anniversary of the war in Afghanistan, and with the White House facing critical choices on troop augmentation, news organizations have begun their own surge in coverage. For cash-strapped networks emerging from intense multi-year coverage of the Iraq war, Afghanistan is a minefield of risk, not the least because news personnel have been repeatedly kidnapped b.....

Broadcast Ratings Steady in Week Two
NCIS shows signs of renaissance; Cougar Town, Modern Family stay solid without Stars lead-in
The broadcast networks weathered the second week of the fall season without precipitous ratings declines, which for the majority of the new class represents success so far. Low expectations after last season's dismal post-WGA-strike showing now require grading on a curve. Even without that curve, week two showed promise of at least one true bright spot: Ratings results indicate.....

Broadcasters Tackle Spectrum-Sharing Debate
Push for more space may come to shove with FCC's national broadband plan
There has been much debate of late over sharing TV spectrum with laptops and other mobile wireless devices. Broadcasters have heard a lot of talk from companies such as Dell and Google about the fallow spectrum being protected in the TV band. But the national broadband plan, due to Congress on Feb. 17, 2010, has created numerous new opportunities for those companies and other parties—.....

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